My name is Micaela I’m your average 29 years old, born and raised on a small island in the archipelago of Stockholm. I have a huge passion for training, health and nutrition and I compete in triathlons. I have a fulltime job at a Swedish company called Plantagen and I run my own company called GYLLERSTROM where I design and manufacture jewelry.
It was actually a coincidence that I started a business. I created jewelry at home as a hobby at first and sold to friends and family, but not more than that. I've always loved to use my hands for creating things and the fact that I actually sold a bracelet or a pair of earrings once in while was just a bonus.
It was actually a coincidence that I started a business.
One summer when I was a babysitter, the mother of that family saw one of my bracelet’s and thought they were beautiful, so she asked me if I wanted to sell my jewelry in an interior shop that she ran together with a friend in Stockholm.
Micaela wearing GYLLERSTROM "Maria Earrings"
And that’s how it all started. I sold a couple of bracelets and earrings but eventually I realized that I wanted more. I wanted to learn all about jewelry photography, how to build a website, accounting and how to find new suppliers. That inspired me to start my education to become a buyer and since then I have worked with purchasing, logistics and sales. Today I run my business alongside my full-time job and do all the manufacturing and designs by myself.
SheSupp is an amazing initiative for young women where you get both inspired and motivated by other young female entrepreneurs. I can’t begin to describe how important it is to surround yourself with people that want’s the same things as you do, and also to have a community where you could share both good and bad experiences with others. It’s a fantastic mix of young women on the SheSupp events, It’s both women who run their company’s full time, the one’s that are thinking about to start a business, follow their dream and are in the very beginning of an excitement journey and others who are just there to be inspired. The best thing with SheSupp is that it gives you so much energy and motivation and you do realize that nothing is impossible.
I can’t begin to describe how important it is to surround yourself with people that want’s the same things as you do, and also to have a community where you could share both good and bad experiences with others.
If I were about to give you on tip:
Just do it.
Do you want a business?
Perhaps you think that you do not have the perfect product or service? Or maybe there are thousands of others that do the same thing or provide the same service as you do?
But, the thing is, that you can always be better, have better products, be more educated or have better conditions than you have right now. But if you keep thinking like this all the time, your dream will always be just a dream, you have to DO things to make your dreams come true.
Just start; register your business and you have come further than almost everyone else. Dare to do it and stop striving for perfection.
Dare to do it and stop striving for perfection.
If you believe in what you do, others will do to. You don’t have to know everything; you will learn along the way. Through success and especially through failure.